Everyone loves a good blockbuster — a Star Wars or Marvel epic that wipes away our daily worries. The challenge for Cineworld is that not everyone wants to watch it in a cinema.
What to do about the rise of streaming services such as those offered by Netflix and Amazon is one of the big questions being asked of the traditional operators of the world’s commercial movie screens.
The answer that Cineworld and its like give is that if they make cinema-going an experience to savour — with good food and drink alongside a chosen film — then the whole episode becomes viable, and more profitable. In short, there should be room for both the new and the old.
A more specific problem for Cineworld,